We need you, Mupfumira tells the tourism world

We need you, Mupfumira tells the tourism world

By Daniel Chigundu TOURISM and Hospitality Industry Minister Prisca Mupfumira has pleaded with international tourism players and exhibitors at the ongoing Internationale Tourismus-Börse (ITB) to consider Zimbabwe for investment and tourism business. In the 90s when tourism was at its peak, Zimbabwe’s tourism sector used to receive more than 30 percent contribution from the overseas market, however, the figures have dropped to less than 15 percent. In an effort to return tourism to its former glory, the government has come up with various initiatives in the area of branding and…

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