Soccer legends good for tourism marketing

Soccer legends good for tourism marketing

By Daniel Chigundu ZIMBABWE Tourism Authority (ZTA) chief executive Dr Karikoga Kaseke has said the World Class Legends (WCL) who are in the country to play an exhibition match are good for marketing tourism owing to their huge following. The country’s tourism has been lagging behind owing to poor marketing strategies which were a result of lack of adequate funding from the government. Tourism thrives with high levels of consistent marketing as there is a wide competition for tourists from countries. However, since the coming in of the new dispensation,…

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