ZTA hopes on World Travel Market

ZTA hopes on World Travel Market

By Daniel Chigundu ZIMBABWE Tourism Authority (ZTA) chief executive Dr Karikoga Kaseke says Zimbabwe is participating at the 2018 edition of the World Travel Market (WTM) with a view to increasing tourist arrival in the country. Tourism is one of the country’s low hanging fruits with quick wins together with agriculture, manufacturing and mining in terms of the new dispensation’s economic revival strategy. Ministry of Environment, Tourism and Hospitality Industry and ZTA have employed various marketing strategies with a view to luring more tourists and one of the strategies includes…

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