Re-engagement pays off for tourism

Re-engagement pays off for tourism

By Daniel Chigundu ENVIRONMENT Tourism and Hospitality Industry Minister Prisca Mupfumira say her re-engagement efforts have started producing results following the arrival of a 35-member UK Diaspora delegation. The delegation which consists of individuals drawn from various backgrounds and trades and during their stay they will embark on scouting missions for opportunities as well. Speaking at the welcoming dinner, Minister Mupfumira said “the visit comes as result of the re-engagement mission we conducted in the United Kingdom in March this year with the main objective of reviving interest toward destination…

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Emirates facilitating economic revival

Emirates facilitating economic revival

By Daniel Chigundu EMIRATES airline is playing a complementary role in Zimbabwe’s economic revival through facilitating tourism and enabling the movement of exports to the world. Tourism is arguably one of the country’s low hanging fruits in economic revival and for that, to work there is a need for a reliable and trusted airline, a role which Emirates is playing following years of poor performance by crumbling Air Zimbabwe. The airline flies daily from Harare to Dubai via Lusaka offering the much-needed convenience for both inbound leisure and business travellers….

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Mohadi applauds tourism growth

Mohadi applauds tourism growth

By Staff Reporter ACTING President Kembo Mohadi has applauded efforts being made in the tourism sector particularly in Victoria Falls which was designated as a special economic zone. The tourism sector has been on an upward trend in terms of arrivals and attraction of foreign direct investment since the coming in of the new dispensation last year. There are also prospects that the sector will continue to grow going forward as the government continues to remove the bottlenecks that have been stifling the smooth operations. According to economists, tourism is…

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Zheing Zhiang to market Zimbabwe tourism

Zheing Zhiang to market Zimbabwe tourism

By Daniel Chigundu A 10 member delegation from China’s Zheing Zhiang Radio and TV Group is in the country to shoot a documentary video which they will use to market the country, Tourism and Hospitality Industry Minister has said. The coming in of the delegation is a follow up to engagements made during last state visit to China by a high powered Zimbabwean delegation led by President Emmerson Mnangagwa in April this year. The documentary video will mainly focus on the major tourism products, investment opportunities available in the tourism…

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Tourists are safe in Zimbabwe: ZTA

Tourists are safe in Zimbabwe: ZTA

By Daniel Chigundu ZIMBABWE Tourism Authority (ZTA) says both local and international tourists are safe to travel to the country’s attraction centres adding that the post-election violence experienced last week does not pose a threat. According to ZTA, the protests were only experienced in Harare’s Central Business District and did not affect the country’s tourist attraction centres. In a statement to the media, ZTA said while the events are regrettable, they, however, did not in any way affect the country’s “safe destination status” “The Zimbabwe Tourism Authority (ZTA) would like…

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ZTA to assist ZiCOPA in future

ZTA to assist ZiCOPA in future

By Daniel Chigundu ZIMBABWE Tourism Authority (ZTA) says it will improve its assistance to the Zimbabwe Championships of Performing Arts (ZiCOPA). ZiCOPA is going to represent Zimbabwe at the world championships in California, the United States of America where about 63 countries will be competing from 3rd to 15th of July. However, owing to lack of adequate resources ZiCOPA will only be sending a delegation of 13 (10 performers and 3 officials) thanks to well-wishers and parents of the children who have contributed towards the trip. Speaking at a delegation…

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ZTA targets UK diaspora …move to boost tourist arrivals

ZTA targets UK diaspora  …move to boost tourist arrivals

By Daniel Chigundu ZIMBABWE Tourism Authority (ZTA) says Zimbabweans in the diaspora have a lot to contribute to the growth of the country’s tourism sector and the economy in general. About 5 million Zimbabweans are reportedly in the diaspora seeking greener pastures owing to the current economic hardships being faced in the country. The United Kingdom is believed to have the second biggest number of Zimbabwean diaspora after South Africa and most of them have been failing to make a meaningful contribution to the economy owing to bottlenecks from the…

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We are serious about UK: Dr Kaseke

We are serious about UK: Dr Kaseke

By Daniel Chigundu ZIMBABWE Tourism Authority (ZTA) chief executive Dr Karikoga Kaseke has said the United Kingdom is an important tourism market that the country cannot afford to ignore. The UK was a significant contributor of tourist arrivals to the country before the country embarked on the land reform exercise which resulted in numbers retreating majestically. Tourism has been dubbed as the low hanging fruit for the government in its effort to resuscitate the economy, but to benefit more from it there is need to effectively put resources in marketing…

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Soccer legends good for tourism marketing

Soccer legends good for tourism marketing

By Daniel Chigundu ZIMBABWE Tourism Authority (ZTA) chief executive Dr Karikoga Kaseke has said the World Class Legends (WCL) who are in the country to play an exhibition match are good for marketing tourism owing to their huge following. The country’s tourism has been lagging behind owing to poor marketing strategies which were a result of lack of adequate funding from the government. Tourism thrives with high levels of consistent marketing as there is a wide competition for tourists from countries. However, since the coming in of the new dispensation,…

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ZTA eye Manchester United shirt deal

ZTA eye Manchester United shirt deal

By Daniel Chigundu ZIMBABWE Tourism Authority (ZTA) chief executive Dr Karikoga Kaseke has revealed that his organisation is currently negotiating with Manchester United Football Club for a possible shirt deal. The revelation comes barely a month after Rwanda tourism board entered into the same deal (Visit Rwanda) with Arsenal Football Club worth US$30 million. Rwanda is expected to benefit immensely from the deal owing to the huge following that Arsenal enjoys across the world. In an interview, Dr Kaseke said the deal that was eventually offered to Rwanda had first…

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