ZTA targets UK diaspora …move to boost tourist arrivals

ZTA targets UK diaspora  …move to boost tourist arrivals

By Daniel Chigundu ZIMBABWE Tourism Authority (ZTA) says Zimbabweans in the diaspora have a lot to contribute to the growth of the country’s tourism sector and the economy in general. About 5 million Zimbabweans are reportedly in the diaspora seeking greener pastures owing to the current economic hardships being faced in the country. The United Kingdom is believed to have the second biggest number of Zimbabwean diaspora after South Africa and most of them have been failing to make a meaningful contribution to the economy owing to bottlenecks from the…

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We are serious about UK: Dr Kaseke

We are serious about UK: Dr Kaseke

By Daniel Chigundu ZIMBABWE Tourism Authority (ZTA) chief executive Dr Karikoga Kaseke has said the United Kingdom is an important tourism market that the country cannot afford to ignore. The UK was a significant contributor of tourist arrivals to the country before the country embarked on the land reform exercise which resulted in numbers retreating majestically. Tourism has been dubbed as the low hanging fruit for the government in its effort to resuscitate the economy, but to benefit more from it there is need to effectively put resources in marketing…

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Soccer legends good for tourism marketing

Soccer legends good for tourism marketing

By Daniel Chigundu ZIMBABWE Tourism Authority (ZTA) chief executive Dr Karikoga Kaseke has said the World Class Legends (WCL) who are in the country to play an exhibition match are good for marketing tourism owing to their huge following. The country’s tourism has been lagging behind owing to poor marketing strategies which were a result of lack of adequate funding from the government. Tourism thrives with high levels of consistent marketing as there is a wide competition for tourists from countries. However, since the coming in of the new dispensation,…

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ZTA eye Manchester United shirt deal

ZTA eye Manchester United shirt deal

By Daniel Chigundu ZIMBABWE Tourism Authority (ZTA) chief executive Dr Karikoga Kaseke has revealed that his organisation is currently negotiating with Manchester United Football Club for a possible shirt deal. The revelation comes barely a month after Rwanda tourism board entered into the same deal (Visit Rwanda) with Arsenal Football Club worth US$30 million. Rwanda is expected to benefit immensely from the deal owing to the huge following that Arsenal enjoys across the world. In an interview, Dr Kaseke said the deal that was eventually offered to Rwanda had first…

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Carnival to celebrate new dispensation: Dr Kaseke

Carnival to celebrate new dispensation: Dr Kaseke

By Daniel Chigundu ZIMBABWE Tourism Authority (ZTA) chief executive Dr Karikoga Kaseke has said the 2018 edition of the prestigious Harare International Carnival will focus on celebrating the new dispensation. The new dispensation led by President Emmerson Mnangagwa came on 24 November last year following Operation Restore Legacy which ousted the Robert Mugabe led regime. Since President Mnangagwa came into power, the country has recorded commendable progress in terms of business owing to his mantra “Zimbabwe is open for business” which has caught the attention of the international investors. Tourism…

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Peace is our unique selling point: Dr Kaseke

Peace is our unique selling point: Dr Kaseke

By Daniel Chigundu ZIMBABWE Tourism Authority (ZTA) chief executive Dr Karikoga Kaseke has called on the tourism sector to use the peace that prevails in the country as a tourism selling point. The country is highly ranked in the world especially by the World Economic Forum (WEF) in terms of peace and tranquillity, but it has not taken advantage of the ranking to lure tourism and if anything the number of arrivals has been on a free-fall. Although it enjoys peace and is not under any form of threat from…

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Tourism needs stronger links to grow: Pololikashvili

Tourism needs stronger links to grow: Pololikashvili

By Daniel Chigundu UNWTO secretary general Zurab Pololikashvili has called for stronger links between public and private players in the tourism sector so that people on the continent can benefit greatly. Players in the tourism sector have been blamed for failing to work together for example on sharing data and research but rather preferring to compete on almost everything, a development which is reportedly affecting the growth of the tourism sector in Africa. Lack of growth in the tourism sector also affects the creation of tourism jobs and also has…

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Feonirich LLC investment excites Zimbabwe …move to help tourists stay longer

Feonirich LLC investment excites Zimbabwe …move to help tourists stay longer

By Daniel Chigundu PERMANENT Secretary in the Ministry of Tourism and Hospitality Industry Thokozile Chitepo says she is excited by the tourism investment that UAE based investor Feonirich LLC will bring to the country. Feonirich LLC delegation which arrived in the country on the 28th of May is currently touring some proposed sites in Victoria Falls for their investments which will include the development of a medical resort, sports racing; Grand Prix/Race Circuit and hunting safaris. Zimbabwe is currently on a mission to lure investors following Operation Restore Legacy which…

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We want to regain South Africa market: Dr Kaseke

We want to regain South Africa market: Dr Kaseke

By Daniel Chigundu ZIMBABWE Tourism Authority (ZTA) chief executive Dr Karikoga Kaseke has said Zimbabwe is going to use the Africa Travel Indaba to regain lost market in South Africa. Travel Indaba which will run from 8-10 May this year, is Africa’s largest tourism show that sees the continent showcasing its’ wide variety of tourism products. The show, to which Zimbabwe has been a consistent participant in the past 30 years, also attracts international buyers and media from across the globe and provides a business and policy platform forum for…

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ZTA endorse ZiMarimba Fest …event attempting Guinness World Record

ZTA endorse ZiMarimba Fest …event attempting Guinness World Record

By Daniel Chigundu ZIMBABWE Tourism Authority (ZTA) says it has endorsed the 2018 edition of the ZiMarimba Fest which is set to take place at Prince Edward School on the 25th of May. ZiMarimba Fest is an officially registered Guinness World Record event that is attempting to ensemble the largest marimba group to play together and already over 100 schools drawn from across the country have been invited to participate. The current record was attained by Oxley State School of Brisbane, Australia on November 3, 2016, with a record of…

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