Domestic Tourism Strategy takes shape

Domestic Tourism Strategy takes shape

By Daniel Chigundu ZIMBABWE Tourism Authority (ZTA) says it is ready to implement ideas and proposals on domestic tourism that came out of the stakeholder workshops in Harare, Bulawayo and Victoria Falls. Domestic tourism has not been performing well in the country owing to various challenges that range from poor marketing strategies by the industry and also exorbitant pricing structure at a time when most people have very little disposable income which they would rather channel towards basic commodities as food and rentals. In a statement, ZTA head of corporate…

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Use ICTs to expand tourism market: Mnangagwa

Use ICTs to expand tourism market: Mnangagwa

By Daniel Chigundu PRESIDENT Emmerson Mnangagwa has encouraged the country’s tourism sector to increase its use of ICTs to help grow market base. Currently, most of the information about Zimbabwe on the internet is largely negative and this has seen tourists shunning the country resulting in declining arrival figures. According to analysts, tourism thrives on good and positive coverage from both media and on the internet as most people used the internet when looking for countries to visit. Since the coming in of the new dispensation in November last year,…

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We need you, Mupfumira tells the tourism world

We need you, Mupfumira tells the tourism world

By Daniel Chigundu TOURISM and Hospitality Industry Minister Prisca Mupfumira has pleaded with international tourism players and exhibitors at the ongoing Internationale Tourismus-Börse (ITB) to consider Zimbabwe for investment and tourism business. In the 90s when tourism was at its peak, Zimbabwe’s tourism sector used to receive more than 30 percent contribution from the overseas market, however, the figures have dropped to less than 15 percent. In an effort to return tourism to its former glory, the government has come up with various initiatives in the area of branding and…

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SEZs to spread tourism development

SEZs to spread tourism development

 By Staff Reporter TOURISM and Hospitality Industry Minister Prisca Mupfumira says the designation of Victoria Falls as a tourism special economic zone corridor will go a long way in ensuring that tourism development is spread across the Matabeleland North Province. Tourism product profiling has been mainly focusing on Victoria Falls leaving out other areas in the province. Addressing delegates at a consultative workshop on the National Tourism Sector Strategy (NTSS) in Victoria Falls, Minister said the special economic zone approach will result in the entire province benefitting. “I am happy…

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Govt. to amend Visa regime: Chiwenga

Govt. to amend Visa regime: Chiwenga

By Daniel Chigundu VICE President Retired general Constantino Chiwenga says the government is working on reviewing the country’s visa regime under its 100 days work plan with a view to make it easier for tourists to come to the country. Strict visa regime is one of the bottle-necks identified to be turning tourists away from Zimbabwe as most of them are required to get the visas before they travel to the country. Zimbabwe currently has three categories in its visa regimes, category A, Category B and Category 3. Category A:…

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Kaseke tears into Mzembi …says he had no vision for tourism

Kaseke tears into Mzembi …says he had no vision for tourism

By Daniel Chigundu ZIMBABWE Tourism Authority (ZTA) chief executive Dr Karikoga Kaseke says the former Tourism and Hospitality Industry Minister Walter Mzembi’s perceived vision for the tourism sector was not a vision at all. Mzembi’s vision was 5:5:15:2020 – (towards a US$5 billion tourism economy from five million arrivals, contributing 15 percent to the Gross Domestic Product, by the year 2020. However, addressing delegates during a stakeholder consultative workshop for the National Tourism Sector Strategy, Dr Kaseke said the former minister thought he was a visionary by virtue of being…

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Govt applauds Zimre US$13m investment

Govt applauds Zimre US$13m investment

By Daniel Chigundu TOURISM and Hospitality Industry Minister Prisca Mupfumira has praised Zimre Property Investments for its US$13 million investment towards construction of the Sawanga Shopping Mall in Victoria Falls. The investment comes at a time when government has designated the resort town as a Special Economic Zones and is busy trying to lure both local and international investors. Although Victoria Falls has one of the world’s seven wonders and is the country’s main tourist attraction centre, but the town has been lagging when it comes to investment. Speaking on…

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Vic Falls lagging behind in accommodation: Dr Kaseke

Vic Falls lagging behind in accommodation:  Dr Kaseke

By Daniel Chigundu ZIMBABWE Tourism Authority (ZTA) chief executive Dr Karikoga Kaseke says Victoria Falls in under-hoteled and might run short of accommodation when tourist arrivals begin to pick. The country’s tourism board is currently implementing various initiatives to increase tourist arrivals into the country under its destination marketing strategy. ZTA is also working on an initiative dubbed the Visit Zimbabwe Campaign which is targeting countries that contribute the biggest number of world outbound tourists such as China. Speaking on the side lines of the ground breaking ceremony of the…

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Funds delay Township Tourism program

Funds delay Township Tourism program

By Daniel Chigundu LACK of adequate funds has been pinpointed as the major contributor to delays in fully implementing the country’s Township Tourism program. Township Tourism was launched during Sanganai/Hlanganani in 2012 with a view of converting homes used by nationalists during the liberation struggle into tourist attraction centres. During the launch which was accompanied by a tour to Highfields, then Tourism Minister Walter Mzembi highlighted that government was going to renovate houses used by former President Robert Mugabe, his deputy Joshua Nkomo, Hebert Chitepo and Nathan Shamuyarira among others….

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Govt promotes domestic tourism …move is in line with the 100 days Action plan framework

Govt promotes domestic tourism …move is in line with the 100 days Action plan framework

By Daniel Chigundu GOVERNMENT says it will be embarking on a Domestic Tourism Campaign with a view to encourage locals to visit tourist attraction centres in the country. Tourism facilities in Zimbabwe are said to be priced beyond the ability of locals who are hamstrung by the current economic hardships. This has seen the country not doing well in terms of domestic tourism statistics compared with neighbouring countries such as South Africa. Addressing the media, Tourism and Hospitality Industry Minister Prisca Mupfumira said it was disappointing to note that attraction…

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