Mupfumira hosts tour operators in Dubai …commits to strengthen tourism relations

Mupfumira hosts tour operators in Dubai …commits to strengthen tourism relations

By Daniel Chigundu TOURISM and Hospitality Industry Minister Prisca Mupfumira hast promised UAE and India tour operators that she is committed to strengthening tourism business relationships. Addressing the tour operators and other business people during a cocktail dubbed “cocktails and conversations” held at the rooftop of the Jumeirah Creekside Hotel in Dubai at the sidelines of the Arabian Travel Market, the Minister said she is aware that Zimbabwe has not been active on that market. “I would like to commit myself and my entire ministry to seriously strengthen our tourism…

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We need more international exhibitions: ZTA

We need more international exhibitions: ZTA

By Daniel Chigundu ZIMBABWE Tourism Authority (ZTA) has called on businesses and associations to bid for more international exhibitions such as the ZITF so that the country can realise many benefits from Meetings, Incentives, Conferences and Exhibitions (MICE). According to tourism experts, Zimbabwe has various MICE opportunities owing to its facilities dotted around the country and tourist attraction centres but has not realised much of the opportunities. ZTA, however, created the National Convention Bureau to take charge of MICE business and a lot of work has been undertaken in terms…

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Chinese express interest in Zimbabwe: Dr Kaseke

Chinese express interest in Zimbabwe: Dr Kaseke

By Daniel Chigundu ZIMBABWE Tourism Authority (ZTA) chief executive Dr Karikoga Kaseke says the newly adopted “Zimbabwe Open for Business” stance has already started attracting Chinese interest in the tourism sector. China is reportedly the world biggest outbound tourism source market since 2012 and according to the China National Tourism Administration (CNTA), a total of 120 million Chinese travelled abroad during 2015. CNTA has revised that by 2020 China will provide over 600million outbound tourists from the earlier projected 240 million. Although Zimbabwe had tried to warm up to the…

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Zim tourism not ready for China: Dr Kaseke

Zim tourism not ready for China: Dr Kaseke

By Daniel Chigundu ZIMBABWE Tourism Authority (ZTA) chief executive Dr Karikoga Kaseke says Zimbabwe’s tourism sector is yet to be certified to receive Chinese business. For a country’s tourism sector to be deemed China ready, it is supposed to undergo China Readiness training and get certified. Addressing the media on the success of their trip to China together with President Emmerson Mnangagwa, Dr Kaseke said until the country has done that training it will forever continue to admire its neighbours who are already reaping rewards from because of the certification….

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Nigerians promise more tourists

Nigerians promise more tourists

NIGERIAN Tour Operators who recently went on a familiarization tour of Zimbabwe from 11 – 15 March in Bulawayo, Hwange and Victoria Falls have heaped praises on the country’s tourist sites and have committed to bringing groups of visitors. Ndubuisi Ukpabi of Tour Brokers International said they were amazed at what the country has to offer, adding that Nigerian tourists would gladly come. “We are amazed at what Zimbabwe has to offer and would proudly want to announce that we are committing to bringing groups of Nigerian tourists without fail…

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Tourism re-engagement efforts paying off: Kaseke

Tourism re-engagement efforts paying off: Kaseke

By Daniel Chigundu ZIMBABWE Tourism Authority (ZTA) chief executive Dr Karikoga Kaseke says the recent tourism re-engagement mission in the United Kingdom by the Minister of Tourism and Hospitality Industry, Honourable Prisca Mupfumira has begun paying, as the country is set to host a 12 –member media delegation. The delegation’s objective is to primarily profile the Zimbabwe story on different media platforms across Europe. During the reengagement mission, Minister Mupfumira conduct a series of roundtables and meetings with the travel industry, diasporans and airlines as well as interviews with influential…

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ZTA/ CSTB sign partnership agreement

ZTA/ CSTB sign partnership agreement

By Daniel Chigundu ZIMBABWE Tourism Authority (ZTA) and the Civil Service Travel Bureau (CSTB) have signed a memorandum of understanding that we see the two the organisations promoting domestic tourism in the country. The partnership comes at a time when Zimbabwe through the Ministry of Tourism and Hospitality Industry is pushing domestic tourism strategy under the 100 days action plan announced by Minister Prisca Mupfumira. Domestic tourism is said to have a direct bearing on the choice of destinations of international tourists as they normally follow where locals are going…

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Domestic Tourism Strategy takes shape

Domestic Tourism Strategy takes shape

By Daniel Chigundu ZIMBABWE Tourism Authority (ZTA) says it is ready to implement ideas and proposals on domestic tourism that came out of the stakeholder workshops in Harare, Bulawayo and Victoria Falls. Domestic tourism has not been performing well in the country owing to various challenges that range from poor marketing strategies by the industry and also exorbitant pricing structure at a time when most people have very little disposable income which they would rather channel towards basic commodities as food and rentals. In a statement, ZTA head of corporate…

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Use ICTs to expand tourism market: Mnangagwa

Use ICTs to expand tourism market: Mnangagwa

By Daniel Chigundu PRESIDENT Emmerson Mnangagwa has encouraged the country’s tourism sector to increase its use of ICTs to help grow market base. Currently, most of the information about Zimbabwe on the internet is largely negative and this has seen tourists shunning the country resulting in declining arrival figures. According to analysts, tourism thrives on good and positive coverage from both media and on the internet as most people used the internet when looking for countries to visit. Since the coming in of the new dispensation in November last year,…

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We need you, Mupfumira tells the tourism world

We need you, Mupfumira tells the tourism world

By Daniel Chigundu TOURISM and Hospitality Industry Minister Prisca Mupfumira has pleaded with international tourism players and exhibitors at the ongoing Internationale Tourismus-Börse (ITB) to consider Zimbabwe for investment and tourism business. In the 90s when tourism was at its peak, Zimbabwe’s tourism sector used to receive more than 30 percent contribution from the overseas market, however, the figures have dropped to less than 15 percent. In an effort to return tourism to its former glory, the government has come up with various initiatives in the area of branding and…

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