By Daniel Chigundu
EMIRATES airline is playing a complementary role in Zimbabwe’s economic revival through facilitating tourism and enabling the movement of exports to the world.
Tourism is arguably one of the country’s low hanging fruits in economic revival and for that, to work there is a need for a reliable and trusted airline, a role which Emirates is playing following years of poor performance by crumbling Air Zimbabwe.
The airline flies daily from Harare to Dubai via Lusaka offering the much-needed convenience for both inbound leisure and business travellers.
During the 2018 edition of Sanganai/Hlanganani World Travel Expo hosted in Bulawayo last month, Steven Kezhao from Wild Africa Travel said Zimbabwe needs a reliable airline if it is to realise more from tourism.
Emirates commercial manager Mr Al Falasi said the airline has experienced business growth in Zimbabwe in terms of tourists.
“Emirates has also seen growth in the number of business travellers exploring opportunities in Zimbabwe, buoyed by renewed confidence in the economy.
“Growing demand for travel to Asia and Europe, add well as the popularity of Dubai as a shopping and family tourist destination have also added to the airline’s growth,” he said.
Besides facilitating tourism, the airline’s SkyCargo service provides freight solutions to Zimbabwe’s farmers, delivering their produce to markets across the globe.
Emirates’ SkyCargo carried 1,900 tonnes of exports from Zimbabwe, mainly mixed seasonal perishables, in the last year, and brought 1,176 tonnes of imports to Zimbabwe, including general cargo, pharmaceuticals and hatching eggs.