By Staff Reporter
THE 60th edition of the Zimbabwe International Trade Fair (ZITF) has attracted huge interest from both local and foreign exhibitors with space uptake hitting 100 percent.
According to ZITF chair Ruth Ncube the company has availed additional space to meet demand and as per tradition the first three days will strictly be reserved for business to business trading.
“Our targeted 2019 available space was taken up at 100%. Further to that we availed 5% additional space (2648m) to accommodate the overflow. 532 direct local exhibitors have booked compared with 491 at the same time last year. Of these 16% are first time exhibitors displaying a wide range of products and services including packaging, printing, tourism, education services, advocacy, agriculture equipment, media and advertising, ICT, food manufacturing, air conditioning and refrigeration, furniture as well as clothing and textile”.
She said Harare continued to dominate the geographical mix of local exhibitors accounting for 55% of the total while the host Bulawayo city recorded 25%.
The edition also comes at a time when government is on a renewed quest to attract Foreign Direct Investment through its re-engagement strategy which seeks to rebuild ties with the international community after nearly two decades of isolation.
Foreign exhibitors account for 5% of exhibitors with 16 countries participating at this edition of ZITF among them Nigeria, Namibia, Belarus, Germany, United States of America (USA), United Arab Emirates.
This year the ZITF is running under the theme “Propagating Industrial Growth through Trade and Investment” and will showcase a feature packed programme of events aimed at engaging through dialogue emerging business trends, opportunities and challenges facing business, and most critically the interventions required to enhance economic performance.
Through various networking sessions the 60th edition of the ZITF will unpack how Zimbabwe can achieve its vision 2030 of becoming a middle income economy and how the ease doing business can be enhanced.
Among the key events to look out at the ZITF include the International Business Conference a high level symposium which will run under the theme “Industrial Growth as an Anchor for Achieving Vision 2030”.
The CZI/ZITF breakfast will also hog the limelight and will focus on industrialization and provide an opportunity for business to business engagement between industrialists and suppliers of production equipment.