Govt targets US$5billion tourism revenue

Govt targets US$5billion tourism revenue

By Daniel Chigundu GOVERNMENT says it has put in place measures that will see the country achieving about US$5billion revenue from the tourism sector through arrivals. In a speech read on his behalf at the Stakeholders workshop on the ease of doing business in tourism and enabler sectors, chief secretary to the President and Cabinet Misheck Sibanda said the target will be met through collaboration in the tourism sector. “Government, working in collaboration with the tourism sector has set an ambitious goal to achieve a US$5billion revenue target on the…

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Matamisa pleads for ZTA

Matamisa pleads for ZTA

By Daniel Chigundu ZIMBABWE Council of Tourism (ZCT) chief executive Paul Matamisa has called on government to increase budgetary allocation to Zimbabwe Tourism Authority (ZTA) so that it can effectively market the country in the Eastern markets. ZTA was only allocated US$470 000 from the 2016 National Budget, on the basis that it gets 2 percent in the form of Tourism Levy from every tourism related transaction that happens in the country. However the levy has not been enough to finance the enormous destination marketing task that ZTA has to…

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