ZTA embarks on Visit Zimbabwe campaign …targets Russia, SA and China markets

ZTA embarks on Visit Zimbabwe campaign …targets Russia, SA and China markets

By Daniel Chigundu ZIMBABWE Tourism Authority (ZTA) chief executive Dr Karikoga Kaseke says his organisation will be embarking on a tourism marketing campaign targeting Russia, South Africa and China. The country has been failing to do well in various outbound tourist markets owing to lack of funds for marketing and branding. Sore dire is the situation that the country is absent in such lucrative markets as China which is expected to contribute about 600 million outbound tourists in 2020. Owing to lack of funds, Zimbabwe was also having challenges in…

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