Soccer legends good for tourism marketing

Soccer legends good for tourism marketing

By Daniel Chigundu ZIMBABWE Tourism Authority (ZTA) chief executive Dr Karikoga Kaseke has said the World Class Legends (WCL) who are in the country to play an exhibition match are good for marketing tourism owing to their huge following. The country’s tourism has been lagging behind owing to poor marketing strategies which were a result of lack of adequate funding from the government. Tourism thrives with high levels of consistent marketing as there is a wide competition for tourists from countries. However, since the coming in of the new dispensation,…

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ZTA eye Manchester United shirt deal

ZTA eye Manchester United shirt deal

By Daniel Chigundu ZIMBABWE Tourism Authority (ZTA) chief executive Dr Karikoga Kaseke has revealed that his organisation is currently negotiating with Manchester United Football Club for a possible shirt deal. The revelation comes barely a month after Rwanda tourism board entered into the same deal (Visit Rwanda) with Arsenal Football Club worth US$30 million. Rwanda is expected to benefit immensely from the deal owing to the huge following that Arsenal enjoys across the world. In an interview, Dr Kaseke said the deal that was eventually offered to Rwanda had first…

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Carnival to celebrate new dispensation: Dr Kaseke

Carnival to celebrate new dispensation: Dr Kaseke

By Daniel Chigundu ZIMBABWE Tourism Authority (ZTA) chief executive Dr Karikoga Kaseke has said the 2018 edition of the prestigious Harare International Carnival will focus on celebrating the new dispensation. The new dispensation led by President Emmerson Mnangagwa came on 24 November last year following Operation Restore Legacy which ousted the Robert Mugabe led regime. Since President Mnangagwa came into power, the country has recorded commendable progress in terms of business owing to his mantra “Zimbabwe is open for business” which has caught the attention of the international investors. Tourism…

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Peace is our unique selling point: Dr Kaseke

Peace is our unique selling point: Dr Kaseke

By Daniel Chigundu ZIMBABWE Tourism Authority (ZTA) chief executive Dr Karikoga Kaseke has called on the tourism sector to use the peace that prevails in the country as a tourism selling point. The country is highly ranked in the world especially by the World Economic Forum (WEF) in terms of peace and tranquillity, but it has not taken advantage of the ranking to lure tourism and if anything the number of arrivals has been on a free-fall. Although it enjoys peace and is not under any form of threat from…

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Feonirich LLC investment excites Zimbabwe …move to help tourists stay longer

Feonirich LLC investment excites Zimbabwe …move to help tourists stay longer

By Daniel Chigundu PERMANENT Secretary in the Ministry of Tourism and Hospitality Industry Thokozile Chitepo says she is excited by the tourism investment that UAE based investor Feonirich LLC will bring to the country. Feonirich LLC delegation which arrived in the country on the 28th of May is currently touring some proposed sites in Victoria Falls for their investments which will include the development of a medical resort, sports racing; Grand Prix/Race Circuit and hunting safaris. Zimbabwe is currently on a mission to lure investors following Operation Restore Legacy which…

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Tourism sector racks in US$19 million

Tourism sector racks in US$19 million

By Michael Gwarisa THE tourism industry racked in US$19 million in revenue in 2016 at the back of a peaceful environment that was ushered in by a partnership between the tourism industry and the  Zimbabwe Republic Police (ZRP),  Zimbabwe Tourism Authority (ZTA) Chief Executive Dr Karikoga Kaseke has said. Despite the tourism sector having faced a myriad of challenges in recent years, the sector managed to record a steady growth in arrivals recording 2,167,686 arrivals, 5 percent up from 2,056,588 received in 2015. “The sector also registered an estimated US$819…

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Kaseke Conferred With Doctorate

Kaseke Conferred With Doctorate

By Business Correspondent  ZIMBABWE Tourism Authority (ZTA) Chief Executive Karikoga Kaseke has been conferred with an Honorary Doctorate in Public Administration by the Commonwealth University in collaboration with London Graduate School. In a statement, ZTA said the doctorate was in recognition of Dr Kaseke’s exceptional contribution to tourism, in Zimbabwe, Africa and the world. The convocation was done at a colourful ceremony held in Dubai, recently. In the citation sent through the London Graduate School, the awarding institution says, “you (Kaseke) have been invited because we recognise your exceptionally meritorious…

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Belinda Mutinhiri honoured posthumously

Belinda Mutinhiri honoured posthumously

Staff Reporter  THE late Zimbabwe Tourism Authority staffer Belinda Tafadzwa Mutinhiri, who died in a car crash last month, has posthumously won the much coveted, Africa Tourism Personality of the Year 2016 Award. According to the event organizers, the award ceremony will be held on 30 October 2016 during the Akwaaba Africa Travel Market in Lagos Nigeria. The prestigious accolade is part of the Africa Travel Awards organized and promoted by ATQnews.com which is a member of Travel Media Group.  The website is an online platform for African Travel Quarterly (ATQ),…

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Govt targets US$5billion tourism revenue

Govt targets US$5billion tourism revenue

By Daniel Chigundu GOVERNMENT says it has put in place measures that will see the country achieving about US$5billion revenue from the tourism sector through arrivals. In a speech read on his behalf at the Stakeholders workshop on the ease of doing business in tourism and enabler sectors, chief secretary to the President and Cabinet Misheck Sibanda said the target will be met through collaboration in the tourism sector. “Government, working in collaboration with the tourism sector has set an ambitious goal to achieve a US$5billion revenue target on the…

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Matamisa pleads for ZTA

Matamisa pleads for ZTA

By Daniel Chigundu ZIMBABWE Council of Tourism (ZCT) chief executive Paul Matamisa has called on government to increase budgetary allocation to Zimbabwe Tourism Authority (ZTA) so that it can effectively market the country in the Eastern markets. ZTA was only allocated US$470 000 from the 2016 National Budget, on the basis that it gets 2 percent in the form of Tourism Levy from every tourism related transaction that happens in the country. However the levy has not been enough to finance the enormous destination marketing task that ZTA has to…

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