By Varaidzo Zhakata
THE Zimbabwe International Trade Fair (ZITF) Company recently confirmed a 94 percent uptake of its exhibition space, as preparations for this year’s edition reaches peak.
To date, 47,080 square meters has been taken up by 345 organisations, contrary to the prior year’s 42,307 square meters occupied by exhibitors.
Of the 345 confirmed exhibitors, 42 (12%) will be exhibiting for the first time, which according to the ZITF reflects a favourable booking progression.
According ZITF Acting Marketing and PR Manager Doreen T. Dzamatira, international interest is relatively favourable as seven foreign nations namely; Belarus, Botswana, Japan, Malawi, Mozambique, Namibia and Tanzania have already confirmed representation.
‘’In terms of international participation, we currently have 7 foreign nations represented, namely: Belarus, Botswana, Japan, Malawi, Mozambique, Namibia and Tanzania,” said Dzamatira.
This year’s ZITF edition will allow for exhibitor-mix, which is a healthy economic cross-section with exhibition from manufacturers in chemicals, agriculture equipment, FMCG and service providers in health, ICT, finance education, and transport, as well as, medical equipment, energy, tourism, printing and packaging, building and construction, local and central government among others.
The ZITF 61st edition will run from April 21st -25th, 2020. The first 3 days will be Business Days, 21-23 April, while the gates will only be opened to the public during the last 2 days.
The ZITF International Business Conference in conjunction with the National Economic Consultative Forum (NECF) and the inaugural Diplomats Forum will both take place on the same day, April 22nd.
According to Dzamatira, the Manufacturers’ Conference will be hosted by ZITF in partnership with the Confederation of ZIMBABWE Industries (CZI) on the 23rd April 2020, while the Zimbabwe National Chamber of Commerce (ZNCC) will host their annual Business Luncheon on the same day.
’The ZITF Company is also collaborating with the Confederation of Zimbabwe Industries (CZI) to host the Manufacturers’ Conference on 23 April 2020 while the Zimbabwe National Chamber of Commerce (ZNCC) will host their annual Business Luncheon on the same day,” highlighted Dzamatira.
The 3rd ZITF Innovators Forum will run from the 21st – 23rd April under the sub-theme, “Industrialization, Modernisation through Innovation,” drawn from the overarching ZITF theme, this sub-theme aims to explore the critical role played by innovation and technology in bringing about a positive economic growth and global competitiveness.
Highlights include, an Innovations Pitch Day and a Hackathon, as well as, a ‘Start-Up’ workshop prior to the event, aimed at equipping participants with the skills to design and market scalable solutions to current socio-economic challenges.